Alternative Data
Invest in Data
Quick Navigation
Intro – Alternative Data
Alternative data can be described as any data that is not typically used in traditional financial analysis and investing. This data is collected from sources as diverse as social media, satellite imagery, shipping networks, web-scraped data and crowd-sourced data.
It is often used to gain insights into companies, markets, and industries that may not be available from traditional data sources. A few examples of alternative data categories include:


Supply Chain Data
Supply chain relationships are increasingly used in investment management as a tool to identify and assess risks in the supply chain. By understanding the dynamics of the supply chain, investors can detect areas of potential disruption and seize opportunities to mitigate the risks.
This can include evaluating the stability of the suppliers, understanding the supply chain processes, and ensuring that the supplier is meeting their contractual obligations. Additionally, by studying the supply chain relationships, investors can evaluate the financial health of a company (eg through a diversified customer portfolio) and identify companies that can exercise market power over their competitors.
Consumer Transaction Data
Consumer transaction data such as data from aggregated credit card panels can be used in investment management in a few different ways. For example, it can provide insight into consumer spending patterns, which can help inform investment decisions.
Also, it can be used to detect potential fraud, helping to ensure that investments are secure. Additionally, transaction data can be used to identify potential market opportunities, such as identifying new emerging trends that may be a good investment.
Finally, transaction data can be combined with other data sources to create predictive models that can help investors identify potential investments that are more likely to be successful.


Job Listing Data
Job listing data can be used in investment management to gain insights into the labor market, including job openings and job transitions, to help inform decisions about where to invest capital.
For example, job listing data can be used to identify industries and regions that have high levels of job openings, indicating potential for growth and higher returns. It can also be used to identify sectors with declining job openings, which may indicate an industry in decline and lower returns.
Job listing data can also provide insights into the skills and qualifications that are in high demand in the labor market, to inform decisions about what kinds of investments to make.
Frequently Asked Questions
Have any questions about alternative data in investment management?
Myth Debunked
Have any doubts? Let's clear up common misconceptions about alternative data.
Social Sentiment Data
Social sentiment data can be derived from social media networks, news outlets, discussion forums, blogs, and is used to identify and analyze public opinion about a company, industry, asset class, or macroeconomic environment.
It is a rich and growing resource that can be used to understand how individual investors think, identify emerging market trends, gauge investor sentiment and gauge the impact of news and events on their positions.
This data provides real-time insights into market perception and can be a powerful leading indicator of market movements and investment opportunities.